A New Political Landscape in Illinois

As leadership and priorities evolve across Illinois, so does the path to influence. We help clients read the landscape, engage effectively, and achieve measurable outcomes.

Our Story

Lobbyists First,
Experienced and Driven

Illinois is experiencing a structural realignment in its political landscape—marked by leadership transition, generational turnover, and the redefinition of policy priorities that shape how influence is constructed and exercised. Fuentes Consulting was established in recognition of this evolution, conceived not as a legacy institution, but as a forward-facing government affairs practice built for a changing center of power.

Where traditional models rely on legacy playbooks, we operate with a modern framework grounded in strategic insight, cultural fluency, and durable relationships. Our approach is built on substance over ceremony, credibility over theatrics, and outcomes over optics.

We are a distinct force in Illinois politics—deeply informed, strategically positioned, and consistently focused on delivering measurable, outcome-driven results.

Years in Lobbying

15+
Unique Clients Served

17+
Industries Served

28+

Our Purpose & Values

The Principles Behind
Our Influence

Purpose Value

Our Purpose

We exist to help organizations navigate government, shape public policy, and secure the resources needed to grow.

We deliver:
- Legislative wins
- Regulatory clarity
- Government funding
- Strategic positioning
- Trusted guidance across a complex state landscape
Our Values
- Integrity: We follow through on every commitment.
- Transparency: Clear communication, honest insights, and proactive updates.
- Impact: Every strategy is built to deliver measurable outcomes.
- Responsiveness: When clients call, we answer.
- Respect: We value relationships across the political spectrum.

Key Persons

The Strategists
Behind the Outcomes

Jessica Fuentes Founder & CEO

Mrs. Fuentes is the founder and president of Fuentes Consulting, a prominent figure in Illinois politics with a robust background in government relations. Since becoming a registered Illinois lobbyist in January 2018, she has cultivated a distinguished record of achievements on behalf of her clients, representing a divers clientele ranging from Fortune 100 companies to small non-profits.

Recognizing the dynamic nature of state politics, Mrs. Fuentes excels in fostering strong relationships with both seasoned lawmakers and emerging members of the Illinois General Assembly. Her strategic approach is underscored by a deep commitment to understanding and navigating the intricacies of legislative processes. Mrs. Fuentes holds a B.A. in Human Development and Family Studies from Michigan State University.

AWARDS/MEMBERSHIPS & ACTIVITIES

Negocios Now’s 2024 40 Under 40 Award
Board Member – Illinois Legislative Latino Caucus Foundation
Founding Board Member –The Women’s PAC
Founding Member- The Alliance for Latino Lobbyists
2019 Fellow- Chicago City Council Latino Caucus Foundation
2024 La Collective Elevate Executive Leadership Cohort

Norma Fuentes Partner

Norma Fuentes, JD is a partner at Fuentes Consulting with a proven track record in government relations, marketing, legal analysis, and business development. Norma has successfully navigated complex political landscapes and regulatory environments. Her deep understanding of the legislative process, coupled with her strong network of industry leaders, enables her to secure favorable outcomes for clients, ranging from Fortune 500 corporations to small non-profits.

Prior to her work in government relations, Norma gained valuable experience as a paralegal at Katz Friedman, where she honed her legal skills and developed a keen understanding of client management. She is also actively involved in her community, serving on the board of The Illinois Women's Pac, The Alliance of Latino Lobbyist, The Josselyn Center and mentoring aspiring professionals through Elevate Collective.

Norma holds a Juris Doctor from Loyola University Chicago School of Law and a Bachelor of Arts in Psychology and Criminal Justice from Loyola University Chicago.